The Colorado Lottery brought the fun back with Atari Scratch tickets, and we had some fun of our own. We brought the 80's back in full neon, 8-bit glory through GIFs inspired by the game and the best decade in history.
iHeart Radio came to Cactus looking for a brand refresh for their hard rock station, KBPI. This message was twofold - we introduced a new brand, and let its loyal listeners know that their frequency was changing. And we did it with a hell of a lot of attitude. Rock hard, party harder.
Vital Farms came to Cactus looking to give their hens the spotlight they deserve. As one of the only, true pasture-raised egg companies, they had a story to tell, and we put their hens at the forefront of this campaign.
Vital Farms - Born to Run
Good to Know Case Study
I concepted, wrote, and produced these case study videos for the Colorado Department of Public Health and Environment, who we worked with to produce educational materials on marijuana use in Colorado.
CMJ Case Study - Overview Video
CMJ Case Study - Good to Know Campaign
CMJ Case Study - Pregnant & Breastfeeding Women
MeetMindful has a whole lot of soul, but their old brand wasn't quite capturing that. They came to Cactus for a re-brand, on which I was the copywriter. We wrote a new tagline, mission, vision, manifesto, and some bonus posters to capture their true selves.
I wrote and oversaw the editing for Transamerica's Wealth + Health video.
Transamerica Wealth + Health Video
Transamerica is a firm believer that wealth and health are inextricably linked. Using proven statistics paired with inspiring footage, we created a spot that exhibits how the power team of wealth and health can help you live better today and prepare for tomorrow. Because at Transamerica, your health is your wealth.
No cans were harmed in the making of this content.
I was the Content Producer on this project, meaning I lived at Hobby Lobby for a solid week, and had the battle wounds to prove it.
Odell Canorama Camping
Denver Health Brand
For more than 150 years, Denver Health has been the backbone of the Denver community. But their brand needed to catch up to mirror their evolution. Cactus helped Denver Health rebrand to reflect their advancement, innovation and inclusive nature.
Denver Health Brand Video
Denver Health OOH
Protect What's Next Challenge
When Colorado legalized marijuana, a lot of people thought that meant kids would be toking 24/7 and swimming in gummies. As part of our work with the Colorado Department of Public Health and Environment, we launched an in-school education campaign that challenged students to try something new, and focus on tackling their goals instead of using marijuana.
Concepted, wrote, and executed content for Vail Resorts.
I double-teamed this project as both the copywriter and editor. That's how we get s*#% done around here.
Man Therapy Case Study
Good Karma Foods is the leading producer of flaxseed-based milk alternatives. But Good Karma isn't just their name - it's behind everything they do. I concepted and wrote a digital activation campaign to infiltrate new household consumers.