M&C Saatchi la

Copywriter

May 2018 - Present


Cactus Inc.

Copywriter

January 2016 - May 2018 

 

Started as a Content Producer (think blogs, GIFs, video production, digital,) and moved into a Copywriter role. Clients I worked on: 

  • Colorado Lottery

  • Good Karma

  • Green Chef

  • iHeart Media

  • Odell Brewing

  • Vail

  • Vital Farms

  • Transamerica

  • MeetMindful

  • WaterPik

  • National Jewish Health


Emory University

Director, Social Media

July 2014 - January 2016 

 

As Director of Social Media, I led Emory University's social media strategy, coordinating with departments and leadership across the University to share and promote Emory's versatile stories. I conceptualized and implemented marketing strategies/social media initiatives university-wide. Working at Emory bolstered my experience in crisis communications, and I played a key role in developing its crisis communication plan. 

I quickly established myself in the network of other Higher Ed Social Media professionals, and presented at the Higher Ed Social Media Conference 3 months into the job. My first week as Social Media Director, Emory University Hospital received the nation's first Ebola patients, propelling Emory into the international spotlight. I coordinated with multiple departments and divisions to formulate an effective communication plan. Our social channels saw a tenfold increase in reach for August 2014, and threefold from August-October 2014.


CNN

Assignment Editor/Producer

November 2009 - July 2014

Where it all began. I started at CNN as a Video Archive Coordinator, and moved my way up to the Assignment Editor/Producer role. On a parallel path, I helped mold a new division, CNN Wire Services, from its inception. Throughout my career at CNN, I spearheaded the development of that department, becoming the go-to person and leader of CNN Wire Services. 

  • Field produced: Final Shuttle Launch, Denver Presidential Debate, Bush Library Dedication

  • Coordinated Live Shots for 900+ Affiliates

  • Wrote Franchise and Daily News Packages

  • Acted as point person for CNN Wire subscribers

  • Managed CNN Wire’s image content for worldwide distribution

  • Built lasting relationships within CNN and with our external Subscribers and Affiliates


ohio university

B.S. in Broadcast Journalism, June 2009