EMORY UNIVERSITY | CATLANTA SOCIAL CAMPAIGN

PRODUCER

When I was Director of Social Media at Emory University, I spearheaded a viral social campaign with local Atlanta artist Catlanta to celebrate Dooley's Week, a beloved university tradition. I commissioned Catlanta to create 30 Dooley-themed pieces of street art, which I then personally hid all over campus and shared on Emory's social channels, inviting students to find the art and keep it as their own. It's a tradition I started that was carried on for years after I left. 

You can read more about it here: https://news.emory.edu/stories/2015/03/er_catlanta_dooleys_week/campus.html

 

Below is a collection of #DooleyCat social posts from the Emory University account and from the students who found them.