As part of Deloitte’s internal marketing team, I work mostly with the Consulting business.
Projects: The Equity Imperative, Human Capital Trends, The Smart Factory @ Wichita
Developed concepts and copy to promote Facebook Oculus games, content, news, etc. Worked closely with strategists, art directors, designers, creative directors. Also worked on a pitch for a large client which we won.
Key client: Facebook Oculus
Concepted and collaborated with art directors, designers, strategists, producers, account, directors & clients. Answered client briefs with creative solutions, extending from digital to broadcast and everything in-between. Oversaw junior copywriters and helped them hone their craft. Selected to represent M&C Saatchi at a worldwide conference in London celebrating women in leadership.
Key clients: Pacific Life, Amazon Music, San Diego Zoo, North Italia Restaurants, Bowers & Wilkins, Gloveworx
Started as a content producer (think blogs, GIFs, video production, digital,) and moved into a copywriter role.
Key clients: Colorado Lottery, Vail Resorts, Odell Brewing, iHeart Media, Vital Farms, Transamerica, MeetMindful
As Director of Social Media, I led Emory University's social media strategy, coordinating with departments and leadership across the University to share and promote Emory's versatile stories. I conceptualized and implemented marketing strategies/social media initiatives university-wide. Working at Emory bolstered my experience in crisis communications, and I played a key role in developing its crisis communication plan.
I quickly established myself in the network of other Higher Ed Social Media professionals, and presented at the Higher Ed Social Media Conference 3 months into the job. My first week as Social Media Director, Emory University Hospital received the nation's first Ebola patients, propelling Emory into the international spotlight. I coordinated with multiple departments and divisions to formulate an effective communication plan. Our social channels saw a tenfold increase in reach for August 2014, and threefold from August-October 2014.
Where it all began. I started at CNN as a Video Archive Coordinator, and moved my way up to the Assignment Editor/Producer role. On a parallel path, I helped mold a new division, CNN Wire Services, from its inception. Throughout my career at CNN, I spearheaded the development of that department, becoming the go-to person and leader of CNN Wire Services.
Field produced: Final Shuttle Launch, Denver Presidential Debate, Bush Library Dedication
Coordinated Live Shots for 900+ Affiliates
Wrote Franchise and Daily News Packages
Acted as point person for CNN Wire subscribers
Managed CNN Wire’s image content for worldwide distribution
Built lasting relationships within CNN and with our external Subscribers and Affiliates