Started as a Content Producer (think blogs, GIFs, video production, digital,) and moved into a Copywriter role. Clients I work on:
- Colorado Lottery
- Good Karma
- Green Chef
- iHeart Media
- Odell Brewing
- Vital Farms
- National Jewish Health
As Director of Social Media, I led Emory University's social media strategy, coordinating with departments and leadership across the University to share and promote Emory's versatile stories. I conceptualized and implemented marketing strategies/social media initiatives university-wide. Working at Emory bolstered my experience in crisis communications, and I played a key role in developing its crisis communication plan.
I quickly established myself in the network of other Higher Ed Social Media professionals, and presented at the Higher Ed Social Media Conference 3 months into the job. My first week as Social Media Director, Emory University Hospital received the nation's first Ebola patients, propelling Emory into the international spotlight. I coordinated with multiple departments and divisions to formulate an effective communication plan. Our social channels saw a tenfold increase in reach for August 2014, and threefold from August-October 2014.
Where it all began. I started at CNN as a Video Archive Coordinator, and moved my way up to the Assignment Editor/Producer role. On a parallel path, I helped mold a new division, CNN Wire Services, from its inception. Throughout my career at CNN, I spearheaded the development of that department, becoming the go-to person and leader of CNN Wire Services.
- Field produced: Final Shuttle Launch, Denver Presidential Debate, Bush Library Dedication
- Coordinated Live Shots for 900+ Affiliates
- Wrote Franchise and Daily News Packages
- Acted as point person for CNN Wire subscribers
- Managed CNN Wire’s image content for worldwide distribution
- Built lasting relationships within CNN and with our external Subscribers and Affiliates